The concept is from old British propaganda.

It has become popular to use slogans and make up your own.

In the spirit of “Keep Calm and Carry On”.

https://en.wikipedia.org/wiki/Keep_Calm_and_Carry_On

Even when my muse is out to lunch.

Especially when others think I need to take a brake.

Sometimes after I throw in the towel.

During, after and before all forms of inspiration.

Till, death due we part…