The concept is from old British propaganda.
It has become popular to use slogans and make up your own.
In the spirit of “Keep Calm and Carry On”.
https://en.wikipedia.org/wiki/Keep_Calm_and_Carry_On
Even when my muse is out to lunch.
Especially when others think I need to take a brake.
Sometimes after I throw in the towel.
During, after and before all forms of inspiration.
Till, death due we part…